Do It Yourself. Ways to optimize your WordPress site!

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Optimizing your WordPress site for search engine optimization is one of the best ways to increase your website’s exposure and conversion rates. WordPress by itself isn’t optimized to perform well in search engines, so you will need to take steps to boost your page rankings. This fast guide explains how to optimize your WordPress site with five easy steps.

WordPress is a content management system (CMS) that enables you to create a website or blog from scratch, or improve an existing website. WordPress is free and open-source software released under the GPL. It uses MySQL databases to store data, PHP and HTML code to generate the front end of its pages, and Apache HTTP Server’s mod_php module as a web server.  The CMS is typically used by bloggers, but also has other uses including web design, portfolio websites, e-commerce sites and more. There are over 60 million websites using WordPress today.

Step 1: Start with a domain name

Picking the right domain name is essential for any website, but it’s especially important if you’re looking to optimize your site. A good domain name should be short, easy to remember, and relevant to your niche. Once you’ve found the perfect domain name, it’s time to set up your site with WordPress SEO services.

Step 2: Choose a great theme

A good theme will be well-coded and include features that are beneficial for SEO, such as fast loading times, responsive design, and clean code. There are plenty of themes available on WordPress. Choose one that will meet UX standards. It should be intuitive and visually attractive. When you go through the list of choices, choose a theme with a lot of customer reviews. Customer reviews can tell you about how the site is coded.

Step 3: Write quality content

That means writing posts and pages that are keyword-rich, well-written, and informative. Not only will this help your site rank better in search engines, but it’ll also attract more visitors and keep them coming back. Check out some of the popular websites in your niche. What kind of content do they have? What kind of keywords do they target? What style is their writing? Once you have a good idea of what works and what doesn’t, take those lessons with you when you write your own content.

Step 4: Add keywords 

One way to optimize your WordPress site for SEO is by adding keywords. This can be done in a number of ways, including through the use of plugins, by editing the code of your theme, and by adding keywords to your content. In addition, you can also add keywords to your URLs. You could do this by either writing them yourself or with the help of plugins like All-in-One SEO Pack or Yoast SEO Plugin.

5) Get valuable backlinks

One way to improve your website’s ranking is to get valuable backlinks from other websites. This means that other websites are linking to your site because they think it has valuable content. There are a few ways to get backlinks, but one of the most common is to link to another website of yours, either in the body of the text or in the sidebar. The more useful and relevant the link, the better chance you have of getting traffic from that website.


If you want your WordPress site to rank high in search engine results pages, you need to make sure it’s optimized for SEO. The most important aspect of optimization is content. Be sure to have a well-written and unique post that captures the essence of what your business does or what services you offer. A good Edinburgh SEO company can help you with this, but there are also a few things you can do on your own. 

Main photo: Justin Morgan/

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