Starting a small business isn’t easy, but it’s rewarding. There are many resources to help you with all the nitty-gritty details of getting your business off the ground and making it profitable, but what about the technical aspects? Knowing where to start can be overwhelming if you’re not already an expert in search engine optimization (SEO), especially when you have other things on your mind. This guide will walk you through everything you need to know about how to set up your web presence and get started with organic search engine traffic.
If you want your small business website to rank higher in search engine results pages, you need to start with keyword research. This process will help you identify the terms and phrases your potential customers use to find online businesses like yours. Your goal is to build content that incorporates these keywords throughout. For example, if a customer searches for an accountant near me, you might include this phrase in your company description or about page. The more relevant content you produce, the better off you’ll be when it comes time to rank well on search engines. A few tools worth trying out during this step include Google Adwords Keyword Tool and Keyword Suggestion Tool from SEO Book (among others).
Your website is the foundation of your online presence, and its structure plays a big role in how search engines find and index your content. That’s why it’s important to have a well-organized website that makes it easy for search engines to understand your content and rank your pages. If you’re using WordPress, we recommend using categories and tags. The more specific your categories are, the easier for people to find what they’re looking for on your site. Also, ensure all your blog posts link back to one another so that search engines can better understand the relationships between posts on your site.
Links are still an important ranking factor for Google, so include them in your SEO strategy. Linking to high-quality websites will improve your search engine ranking and send referral traffic your way. To get started, reach out to other businesses in your industry and offer to exchange links. You can also submit guest blog posts to popular blogs in your niche. As you build up a link portfolio, you’ll see your website traffic and search engine ranking start to improve.
Small businesses can use social media to connect with current and potential customers. But before you start, it’s important to understand how social media can be used to achieve your business goals. The first step is choosing the right social media platforms best suited for your needs. For example, Facebook may not be the best place to share recipes, while Pinterest is a great platform for sharing food-related content. Once you’ve decided which social media platforms to use, choose your username and profile image carefully. Many people forget this simple step, but it can make or break your account. If possible, try creating different accounts for each platform if they are similar (e.g., YouTube vs. Vine). It is also important to post consistently so that followers know when to expect new content from you.
If you want your small business to succeed, you need to invest in video marketing. And not just video marketing—you need to work with the best SEO agency. Why? Because they know how to get your videos seen by the people who are most likely to be interested in what you have to say. In other words, when it comes to making sure that your videos are ranking well on Google, YouTube, and other platforms so that they’re shown on the first page of search results when someone is looking for a particular type of service or product like yours, an SEO agency is worth its weight in gold. That’s because there’s no such thing as a one size fits all strategy for digital marketing; different platforms require different strategies, and each requires more effort than ever.
If you need more information on SEO, visit: https://www.icea-group.co.uk/woocommerce-seo/ and order a free audit.